Of course, it isn’t the first time that the British star has asked his fans to help him raise awareness for causes that are close to his heart. Back in December 2016, the former soccer player shared another chilling video in collaboration with the children’s charity UNICEF, with the aim to help end all child abuse and violence by shining a light on the subject and encouraging everyone to speak out against it.

It’s clear that giving back is a Beckham tradition. On top of David’s work with different charities, Victoria and Brooklyn have been working together to raise awareness of mother-to-child transmission of HIV and promote the global effort to end AIDS, while Cruz released a Christmas song in 2016 to raise funds for Global’s Make Some Noise charity, which helps disadvantaged youngsters across the UK.

This article originally appeared on Popsugar.

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