“As a soon-to-be mom of two, I know how important it is to nourish and celebrate the potential of children,” said Hilary Duff. “It’s truly amazing what kids’ imaginations can uncover when we give them the confidence and resources they need to pursue their dreams, both big and small. I am so lucky to be a part of this contest because I’m truly amazed by what this program accomplished in its first year, and can’t wait to see the bright ideas from children across the country again this year.”

Starting today through October 1, 2018, families will be able to submit their entrepreneurial ideas to help make the world a better place on jif.com/imagine-if. The finalist ideas will be selected in October based on creativity, originality, project feasibility, and alignment with the Jif brand’s mission to empower parents and kids to make the world a better place and nourish the potential that lives within us all (see Official Rules for complete details). The public can vote on their favorite ideas from October 16 – 29 before a grand prize winner will be announced in November to receive $15,000 from Jif to help turn their idea into reality.

“Boys & Girls Clubs offer a place for young people to become who they were meant to be, with opportunities and experiences that can shape a lifetime of success,” said Jim Clark, president and CEO of Boys & Girls Clubs of America. “The ‘Imagine If, With Jif‘ contest aligns perfectly with our mission, by encouraging children to be creative and impactful. We are excited to continue fueling the potential of the next generation by giving them the opportunity to make their dreams reality.”

In its first year, the ‘Imagine If, With Jif‘ contest named eight-year-old Charlotte Gould as the grand prize winner. Charlotte’s nonprofit, “Stitches by Charlotte” creates personalized dolls for children undergoing medical procedures, and proves that great things happen when we support kids’ creative ideas. This young entrepreneur continues to pursue her dreams of making the world a better place, as she recently announced a brand-new line of surgery companion dolls.

For more information about Jif, the ‘Imagine If, With Jif‘ contest and Jif products and recipes, visit jif.com/imagine-if and the Jif Facebook, Twitter and Instagram social media channels.

To learn more about Boys & Girls Clubs of America, visit www.bgca.org.

About The J.M. Smucker Company 

For more than 120 years, The J.M. Smucker Company has brought families together to share memorable meals and moments. Guided by a vision to engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. In consumer foods and beverages, its brands include Smucker’s^®, Folgers^®, Jif^®, Dunkin’ Donuts^®, Crisco^®, Café Bustelo^®, R.W. Knudsen Family^®, Sahale Snacks^®, Smucker’s^® Uncrustables^®, Robin Hood^®, and Bick’s^®. In pet food and pet snacks, its brands include Rachael Ray^® Nutrish^®, Meow Mix^®, Milk-Bone^®, Kibbles ‘n Bits^®, Natural Balance^®, and Nature’s Recipe^®. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about our Company, visit jmsmucker.com.

The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Dunkin’ Donuts^® is a registered trademark of DD IP Holder LLC, and Rachael Ray^® is a registered trademark of Ray Marks Co. LLC.

Dunkin’ Donuts^® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin’ Donuts^® coffee or other products for sale in Dunkin’ Donuts^® restaurants.

About Boys & Girls Clubs of America

For more than 150 years, Boys & Girls Clubs of America (BGCA.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, 4,300 Clubs serve 4 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Club programs promote academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more on Facebook and Twitter.

This article originally appeared on PR News Wire.

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