The Corona brewing company has just announced that they will be launching a pilot program in which they will be replacing their plastic 6-pack ring packaging with something that is 100% plastic-free and biodegradable.
The new plastic-free rings are being made from plant-based biodegradable fibers, with a mix of by-product waste and compostable materials.
If left in the environment, they break down into organic material that is not harmful to wildlife, whereas the industry standard plastic six pack rings are made from a photodegradable form of polyethylene that results in increasingly smaller pieces of plastic if not recycled—at a terrible cost to the environment.
Corona will begin testing the plastic-free rings in their homeland of Mexico at the start of the new year. If the initiative proves successful, they plan on expanding the rings to the UK as well.
The plastic-free packaging is part of Corona’s partnership with Parley for the Oceans. Since the partnership launched last year, Corona and Parley have conducted over 300 clean-ups in more than 15 countries, including the Maldives, Palau, Mexico, Dominican Republic, Chile, Indonesia, Italy, South Africa and Australia, resulting in more than three million pounds of plastic waste collected.
“The beach is an important part of Corona’s DNA and we have been working with Parley to address the issue on the frontlines where plastic is physically accumulating,” said Corona Better World Director Evan Ellman in a statement. “We also recognize the influence a global brand like Corona can have on the industry, and with the support of Parley, are pursuing scalable solutions like plastic-free six pack rings that can become a new standard to avoid plastic for good.”
Corona is now the second global beer brand to implement such sustainable packaging, since Danish-based brewer Carlsberg announced that they would begin piloting a similar initiative back in September.