what you’ll do
The Super Bowl is the biggest, most anticipated sporting event in the world. And you’re going to take in all the action with a money-can’t-buy, all-access pass! You and a friend are off to Atlanta to experience the Big Game—and all the festivities surrounding it—as part of the NFL’s inner circle. That means you’ll score invites to private VIP parties and tailgates, attend NFL Honors with the League’s superstars and go on the field before kickoff. As for the game, get ready to cheer your team on from seats so close you’ll ask your friend to pinch you. Flights and hotel included!
who you’ll help
The partnership between the NFL and United Way is the longest-running collaboration in history between a major sports league and a nonprofit organization. Aligning with the NFL and its teams helps United Way educate kids, prepare them for good jobs, and keep them healthy and safe as they build their futures. Their latest innovation is Character Playbook—a digital, interactive education program that teaches middle school students in the US how to maintain healthy relationships and make good decisions. To date, more than 250,000 students across the nation have used Character Playbook as a tool for personal development. With your help, they can make it available, free of charge, to any school that wants to implement it.