The Holidays are here, and many people have giving on the mind. It’s the perfect season to reflect on your blessings and give back those in need, while also coming up with a plan to continue that pay-it-forward attitude all year long.
Glad has the perfect opportunity to help you with your charitable efforts. The
The Glad to Give campaign encourages people to give back in their favorite ways. By listening to their customers through mediums like social media and focus groups, the brand realized that people were using its products to give to others.
For example, you can fill up a Glad trash bag with gently used clothes and donate to a local homeless shelter. Or, make a lasagna and distribute into Glad food containers to share with a local family in need.
Good Celebrity talked with Nick Higgins, Glad Marketing Director, about the exciting campaign, who’s involved, and how everyone can give back to the community in their unique way.
“We want to make it as easy as possible for people to act,” Higgins said.
As a result, the brand partnered with Donation Town to help you find local charities ready to accept, and sometimes even pick up, your Glad bag full of hope.
The brand is more than just a producer of household goods, Higgins said.
“We have an opportunity to be not just something that people use in their homes but something that impacts day-to-day life in a positive way,” he added.
To further spread its message, Glad partnered with good celebrities and is encouraging everyone to get involved.
Tyrese Gibson
Actor and singer Tyrese Gibson is an activist and huge supporter of WE Day. WE Day is a celebration of youth that encourages them to change the world and their communities.
Tyrese said that he’s so inspired by young people, adding that they are the future. He said that it doesn’t matter where you came from or what your background is – Everyone can make a difference. He sees the hope in the youth.
During a trip back to his high school, he participated in a clothing drive to give back to the students of his childhood community.
“I was able to go through my personal closet, and we stuffed it all into Glad bags, and we’re here. To drop it off and surprise the students with it,” Tyrese said.
Glad was inspired to partner with Tyrese because of his dedication to the youth and WE Day. The company donated more than $300K to the organization to help it reach its mission, said Higgins.
Ayesha Curry
Food Network host Ayesha Curry loves to promote healthy living, and when she learned about the No Kid Hungry campaign, she had to get involved.
The organization provides nutritious meals to kids in need and according to Glad, Curry said, “I instantly fell in love” with the campaign.
“I think it’s important to give back to the community because there are so many people in need,” she said.
Glad followed Curry during a recent visit to the East Oakland Youth Development Center (EOYDC), which helps kids ages 6–24 prepare for employment, higher education and leadership opportunities.
During her visit, Ayesha shared homemade snacks and showed how good food brings people together.
“When you’re preparing a lunch for your child, prepare a little extra food for them to take to school to share with a friend that might not have any. It’s simple, but can make a huge difference,” she said.
Ayesha is another perfect partner for Glad’s Glad to Give campaign. By filling a food container with an extra meal, one more hungry child will have something to eat.
Kid President
Robby Novak, a.k.a. Kid President is a YouTube sensation that has been spreading positivity since 2012. In his first video, he said, “If it doesn’t make the world better, don’t do it.”
Higgins said when his team first laid eyes on Kid President, they knew they had to partner with him.
“He embraced this role as a national ambassador of positivity,” Higgins said.
Kid President’s positive vibes and focus on paying it forward in an effective manner resonate with the brand. By donating a bag of clothing to a local charity, it can help put a shirt on someone’s back.
“Good spreads when good is spread,” says Kid President. “And that’s totally how you live.”
Everyday Heroes
Glad’s biggest message is that you don’t have to be a celebrity to make a difference. Everyone can give back in a meaningful way.
The brand recently featured Chucky, a child who lost his father to colon cancer. Chucky and his dad were extremely close. After spending months in and out of the hospital and seeing all of the sadness, Chucky wanted an outlet to spread hope.
He developed Chucky’s Mission to help 911 Hope. Chucky collects toys from his community and donates them to kids in hospitals with the mission of spreading joy.
He aimed to fill a trailer full of toys and Glad helped him fulfill that goal.
“We were so inspired by his story,” said Higgins.
These stories of everyday heroes help to spread the word about paying it forward and encourage everyone to give back. On the Glad to Give campaign page, you can nominate an everyday hero and share their story.
To get involved with the Glad to Give campaign, start collecting donations. Donate whatever you’d like! Be creative. Also, share your message on social media using the #GladtoGive hashtag. Your acts of giving will help inspire those around you to give back, as well.
“There are so many awesome things that people do every day that can inspire,” Higgins said. “One act of giving inspires another one. Inspiring more people to act it can be a pay it forward way of positivity.”
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