According to the National Sleep Foundation and the Children’s Hospital of Boston, up-to 20% of children aged five wet the bed. This number decreases slightly as children age, but there are still an estimated 5% of children aged 10 that run into this issue during sleep.
Bed-wetting is a common problem that five and seven million children in the United States deal with on a regular basis. That’s 10% of the United States population of children.
GoodNites, a brand of training underwear for young to older children, teamed up with “Beverly Hills, 90210” star Ian Ziering to raise awareness around this issue and help parents manage.
“I’m not sure exactly how it came to my table, but my manager asked me if I had ever wet the bed as a child, and I was like, ‘Yeah, didn’t you? Who hasn’t?’ And he said that there was an opportunity if I was willing to talk about it openly to help bring about some change with the Good Nites brand,” Ian told Mary Hawkins, writer for the website, The Stir.
“I really think the best use of my celebrity capital is to spend it doing good, so I hopped on board. We’re going through this now with my little kid, so if I can help somebody else along the way, that’s great.”
That’s what Good Celebrity is all about!
Ian’s involvement in the GoodNites campaign spreads awareness to bed wetting and provides parents with comfort knowing that they are not alone in this issue.
The 52-year-old actor has two daughters, Penna and Mia, so he’s dealt with this issue first-hand and hopes that his involvement in the campaign can help parents manage their childrens’ bed-wetting.
As for his career, he just premiered the latest installment of his Sy-Fy mega-hit, “Sharknado 4.”
“This is just a small TV movie that has captured the excitement of not only sci-fi fans, but people who enjoy mainstream entertainment,” he told The Stir.
“It’s its own new genre. It perplexes the critics out there, because they don’t know how it’s so successful. But that works doubly in our favor, because we do such crazy, outlandish things that you can only do in science fiction.”
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