There are millions of moms in North America that do not have access to the materials they need to support their newborn child. Bravado Designs and Baby Buggy teamed up for the Support Her Dream Campaign to help those mothers.
With every purchase of the new Bravada Dream Nursing Tank now through April, the brand will donate a matching tank to Baby Buggy to help a mom in need successfully begin her breastfeeding journey. Tanks are available for $55 ($60 CAD) on Bravado’s website and in retailers including Diapers.com, Breakout Bras.com, Figure 8 Maternity.com, Bosom Buddies, The Pump Station and Canada at West Coast Kids and Snuggle Bugz.
The tank is perfect for nursing mothers to wear at home or on-the-go, the brand said in a statement. It provides full, drop away bra cups that provide the maximum skin-to-skin contact that improves the mother’s bonding process with her new baby. It’s available in three colors including platinum, black and white.
The intimate apparel company hopes to donate 10,000 nursing tanks, which is valued at nearly $500,000. If the company reaches its goal, it will be the largest one-time donation of nursing intimate apparel that Bravado made to Baby Buggy during the five-year partnership.
“Bravado has been a long-time partner in our efforts to support low-income new moms, and we are thrilled to be working with them again on this important campaign,” said Jessica Seinfeld, Founder and Board President of Baby Buggy.
The nonprofit organization has provided more than 17 million items to more than 139 anti-poverty program sites in 17 markets to date.
“Together, we are targeting cities with high poverty rates to help struggling moms achieve their breastfeeding and parenting goals. These nursing tanks will be a powerful tool for encouraging and supporting these moms as they strive to become the mothers many of them never had.”
Beverley Mitchell is a consistent supporter of new mothers and was happy to team up with the Support Her Dream campaign.
“There’s nothing more important to me than being a mother to my two children. I’ve been blessed with being able to give them everything they need from the start, but I’m very aware that many mothers don’t have the same circle of support or resources, especially when it comes to their breastfeeding journey,” said Beverley.
“I was touched when I heard about the Bravado Designs Support Her Dream campaign because it gives moms the chance to directly help a mom in need. I knew right away I wanted to help raise awareness for the cause.”
Beverley jumped right on board and was the first mom to participate in the Bravado Support Her Dream campaign. She posted an Instagram snap donning her new nursing tank and wrote, “Join @bravadodesigns @loverecycled and help new moms in need. Buy a Tank, Give a Tank. www.bravadodesigns.com #supportherdream.”
“Bravado Designs has always been committed to helping new mothers have a successful breastfeeding journey. The Support Her Dream campaign will give moms a chance to help a mom in need in a very direct and tangible way.
We’re honored to be able to partner with Baby Buggy in our mission to help moms across North America, and their babies get off to the very best and healthiest start,” said Staci Starr, Senior Marketing and Brand Strategist.“ The Support Her Dream campaign runs through April. If you’re interested in purchasing a nursing tank to help Bravado Designs reach its 10,000 donation goal, visit the brand’s website to purchase one.