Blogger Em Ford has amassed a fan following due to her make up tutorials she posts to YouTube as well as her blog titled “My Pale Skin”. Having acne and skin that she admits is not the best, she shows women how they can do their make up to look flawless. As with every comment section on the internet, it seems some of her before and after pictures have drawn negative comments including “seriously… has she ever washed her face?” and “I can’t even look at her.”
Em is fighting back. She created a video which has since gone viral focusing on inner beauty with an interesting twist. Being that we all live in the world of constant filter-filled media, her message is simple: “I wanted to create a film that showed how social media can set unrealistic expectations on both women and men. One challenge many face today, is that as a society, we’re so used to seeing false images of perfection, and comparing ourselves to unrealistic beauty standards that It can be hard to remember the most important thing – You ARE beautiful.”